Posters: Alexander Isley

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A poster promoting a lecture series for the New Mexico Advertising Federation: "I gave a lecture in which I presented an overview of our work and discussed the creative process," explains Isley. "In particular, how do good ideas come about? Is it a result of consensus and collaboration, reliance on thoughts from a lone visionary, or both? Part of my thesis was that at the end of the day a good idea often needs a champion, an individual that will put it forward and defend it. Hence the title, 'The cheese stands alone.' Plus, I like cheese a lot."

Client: The New Mexico Advertising Federation Design: Alexander Isley Inc. AD/Designer: Alexander Isley

A poster promoting a lecture series at Syracuse University. "This was for a lecture I did at the Syracuse school of journalism," says Isley, illustrating the theme that, "to come up with a good editorial art or design idea you need to dig and fully explore a problem. Under deadline pressure, you have to learn to move quickly. My first idea is usually a cliche or just plain bad, but the second or third ones are usually better-if I'm lucky. You have to learn to work quickly but not just bang it out."

Client: The Newhouse School for Public Communications, Syracuse University Design: Alexander Isley Inc. AD/Designer: Alexander Isley

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