Saatchi/London: Finds Its F Spot

By Tk Published on .

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U.K. sex shop client Coco de Mer is big-O'ing again. We've previously been treated to photos of people allegedly in the throes of O; this time the idea is visually represented via the computer art known as fractals, driving the subtly rendered line, "How does yours feel?" Feels pretty damn psychedelic, apparently, and we're talking about damp, dreary, "No sex please, we're British" England. "Most people can relate to these images as an expression of how they feel during an orgasm," claims Saatchi's Tony Granger. "At the same time, we wanted to ensure the images were accurate representations of synesthesia, the medical condition that causes some people to see visual imagery during any intense physical stimulation; for many people, orgasm is as visual as it is emotional, and we felt fractal art was the best way to represent this." So hundreds of images were sourced from fractal art websites around the world, then shortlisted to about 240 and shown to men and women at Saatchi, the client and in various focus groups. These are the images that they think most closely represent their O's. Spot on!

Client: Coco de Mer Agency: Saatchi & Saatchi/London CD: Tony Granger AD: Jan Jacobs, Luke Simkins CW: Leo Premutico Illustrators: Earl Hinrichs, Ken Keller, Phil Jackson Typographer: Roger Kennedy Art Buyer: Sue Clifford Production Manager: Matt Hearn

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