The Sex of Art

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In its latest branding effort for New York's Museum of Sex, Lowe has used fine-art stock to create postcards that feature classic paintings, perverted, you might say, by the simple line, "You'll never look at art in other museums the same way again." The postcards, sold in the museum store (on the back of each card is a $5 discount admission offer) and sometimes distributed as promos, include: Rembrandt's "Return of the Prodigal Son" and "The Painter Gerard de Lairesse"; Frederic Bazille's "Summer Scene"; Michelangelo's "Creation of Adam"; and Da Vinci's "Lady with an Ermine." (Ferrets are illegal in New York, and maybe this is why.)

Client: Museum of Sex Agency: Lowe, N.Y. CCO: Gary Goldsmith ECD: Dean Hacohen Creative Group Heads: Earl Cavanah, Lisa Rettig-Falcone AD/Typographer: Andrew Whitehouse CW: Justin Gomes Art Producer: Catie Crabtree

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