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Weyerhaeuser's Crate Idea

Published on .

Lynx Opaque's "Best of the Bunch," a Weyerhaeuser paper promotion from L.A. agency Dailey & Associates, designed by Squires & Co. in Dallas, is inspired by a ripe notion. In the words of Weyerhaeuser, it celebrates "an eclectic collection of colorful fruit crate labels originally created for agricultural farmers to differentiate their products. Custom paintings, mascots and unusual typography were used to create each label's unique identity." Agricultural history from the '20s to the early '50s turned out to be "a marriage of function and beauty that provides the perfect overall metaphor for the Lynx product line." Peachy.


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