Since 1993, a Serbian collective called FIA Art Group has been creating, in conjunction with Belgrade printer Publikum, calendars in a project intended to "reinspire the Serbian arts community during their nation's most troubled time of isolation, war and poverty," according to FIA. The 2005 calendar was a guest project of New York design studio Karlssonwilker's, whose principals went to Belgrade "to explore 'live' Serbian design and culture, process it and offer a modernized image and interpretation to a Serbian and international audience," according to Hjalti Karlsson and Jan Wilker. "Not only did they bring an innovative approach to the traditional medium, they came up with a new creative genre altogether," says Laetitia Wolff of design consultancy Futureflair, who curated a recent Publikum exhibition at the Art Directors Club. "It's called 'performance design.' It requires that designers go to Serbia, see what happens, follow their guts, hunt from the chaos and find 12 concepts, one each day during 12 days, for a 12-page calendar." Art from the 2005 calendar, which is an oversized armful and eyeful, is seen here. There's also a Publikum book about the Karlssonwilker project. See the web for details.