|Photo: Stephanie Diani|
|Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.|
We know the younger age groups are more likely to text and use mobile video and other "advanced" data applications. And we know the iPhone is driving more users to watch online videos, go to the web, and check e-mail. So as the iPhone users grow in number, and as old folks are replaced by young adults, more nontalk functionality will inevitably grow in popularity.
But for now, talking on the cellphone trumps the other apps.