|Photo: JC Bourcart|
|Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.|
The average 12- to 64-year-old internet user reports using a PC for entertainment almost 14 hours a week. And that number becomes bigger when looking at a younger demo: The average for all 18- to 24-year-olds is more than 16 hours a week.
What's leading to such large increases in entertainment derived on the PC? The plethora of activities -- from games and video to social networking and chatting.
Almost all internet consumers indicate that in the past year they have either maintained or increased the amount of time they use the computer for entertainment -- 42% say their time has increased, and 42% say it has stayed the same. Only 11% of consumers say they are using the PC less for entertainment.
Looking forward to next year, 56% of consumers expect to spend the same amount of time using their PCs for entertainment. But among the 18- to 24-year-olds, 23% expect to use their PCs more for entertainment.