Computer tablets, mini-laptops, e-readers -- at CES, everybody was talking about them. But, of course, the Kindle was one of the first to demonstrate that there was a market in the so-called third device, something that sits somewhere between a phone and a computer.
Photo: Stephanie Diani Mike Vorhaus is president of Magid Advisors for Frank N. Magid Associates.
When you take the small group of people that actually own a Kindle (2% of online Americans ages 12 to 64, according to a survey we conducted in April 2009), we find a broad range of material that consumers are interested in viewing on the device. While books, magazines and newspapers were high up on the list, I was surprised to see online videos were of interest, too.
No doubt, in 2010 we'll see more tablets and e-readers in the market then ever -- and more consumers tucking their tablets away in their coat pockets or purses.