The BBC's dot.life blog reports that if Google's first quarter numbers are any indicator, it will soon overtake ITV to become the U.K.'s biggest marketing vehicle by ad spend. Already Google commands 80% of the search market, writes the BBC's Rory Cellan-Jones. He also suggests that has is making competitors very nervous: "All those young Googlers in their multi-coloured Victoria offices signed up to an edgy, radical business which was admired -- even loved -- by the rest of the industry. Now, though, Google has grown into the biggest kid on the block, and is eating everyone else's lunch. I don't think there's going to be much love flowing its way from now on."
(Via Search Engine Land.)