What You Should Have Read, July 16, 2007

Google Places Graphical Ads on Search Results Page

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SearchEngineLand.com: Google Places Graphical Ads on Search Results Page
SearchEngineLand.com reports about Google's running graphical search ads for the query "Jason Bourne," part of its promotion of "The Bourne Ultimatum." Danny Sullivan, who pointed out Google has been done this once before for an NBC Olympics promo, suggested in a recent Ad Age Digital column that marketers may soon see display ads in Google search results, an evolution made possible by the engine's new universal search system.
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