ThreeMinds: Are Facebook Apps The New Brand Wasteland?

What You Should Have Read, April 4, 2008

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Are Facebook Apps The New Brand Wasteland?
ThreeMinds@Organic notes there have been very few branded application success stories and asks whether it is becoming thew new brand wasteland. "At the front of the Facebook list are a myriad of highly social applications with hundreds of thousands, even millions of active users," writes Marta Strickland. "But to the back are all of the big names (Coke, Honda, Adidas, Verizon) with applications drawing in... 12 active users?"
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