The new company will be called 24/7 Real Media.
The fate of Real Media had been up in the air for weeks, and at one point the company was close to two deals in which its ad sales network would be sold to Interep online unit Interep Interactive, and the technology assets would be sold to DoubleClick.
Executives familiar with the negotiations said that
Wanted higher price
PubliGroupe executives were then said to want a higher price for the Real Media technology assets.
Real Media CEO Walter Annasohn will be leaving the company.