24/7 MEDIA SEEKS SHAREHOLDER APPROVAL FOR STOCK SPLIT

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(Sept. 5, 2001) -- Interactive marketing firm 24/7 Media, New York, which has been shedding assets and undertaking other restructuring in the online ad downturn, is seeking shareholder approval for a reverse split of the company's outstanding common stock.

The ratio of the proposed split has not yet been decided. A proxy statement is due out in about two weeks, at which time a meeting to consider the proposal will be set.

The objective is to maintain 24/7 Media's current listing on the Nasdaq National Market, from which it faces being delisted for not maintaining a minimum bid price of $1 per share.

Shares of 24/7 closed today at 18 cents, considerably off its 52-week high of $14.25.

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