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A Behind-the-Scenes Look at IBM's U.S. Open Command Center

Here's How Company Brings Back-End Data to Consumers

By Published on .

IBM is using this year's U.S. Open to show off the work of its digital agency, IBM Interactive Experience. The agency, which IBM recently declared would receive a $100 million dollar investment, built the tournament's website and mobile apps, which provide consumers with data similar to what is available to tournament insiders.

Ad Age took a tour inside the company's command center in Arthur Ashe stadium. Check out the video below for a look behind the scenes:

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