YouTube will open its doors to New York filmmakers and Madison Avenue marketers on Thursday. The Google-owned video service has built an East Coast version of its Los Angeles production studio six floors above Chelsea Market.
The 20,000-square-feet YouTube Space NY has all the trappings of its sibling studios in Los Angeles, London and Tokyo -- sound stages, production rooms, high-end equipment lockers, really big TVs -- for select creators to use for free. But it has one unique point of interest for brands (two if counting the authentic CBGB set): a BrandLab.
Previously, marketers had to travel to the original BrandLab at YouTube's San Bruno, Calif., headquarters or a second in Paris for workshops that would teach a brand's team how to create content, work with YouTube creators and, of course, run ads on the Google-owned video service. Now they can opt for the other coast. USA Network will be the first brand to hold a BrandLab session at YouTube Space NY in December.
While the first brand won't be able to set foot into the Big Apple BrandLab for another month, YouTube Space NY head Adam Relis gave Ad Age a tour of the workspace a week before its official opening.