The conference, a place marketers, agencies and their media partners to gather to discuss the important issues in the digital space from a marketer's point of view, spans two days, March 18-19, at the Time-Life Building in Midtown Manhattan.
The first day is devoted entirely to digital video topics with the goal of getting the creators, distributors and sponsors of digital video content together in a room to discuss how to tackle it. We'll have Frank Cooper, VP-marketing at Pepsi-Cola North America; Mike Geiger, director of interactive production at Goodby, Silverstein & Partners; and Doug Scott, senior partner and executive director of Ogilvy Entertainment discussing brands as content creators. And Jean-Paul Colaco, senior VP-advertising at Hulu; Eric Johnson, exec VP-multimedia sales at ESPN; and Amanda Richman, senior VP-director of digital services at MediaVest, will talk about ad models and making money. John Battelle will moderate a panel of about how brands and digital talent are getting together. The panel features Damon Wayans, founder of WayoutTV.com, Ian Schafer, CEO of Deep Focus, and Robert Stone, director of interactive and emerging media at Cadbury Schweppes Americas Beverages, fresh off his collaboration with Tay Zonday.
On the March 19, hear how Jeff Zucker, president-CEO of NBC Universal, plans to tackle the challenges of the digital landscape as he delivers a keynote talk. Day two is also filled with topics including how retailers are connecting the digital dots to the in-store experience, what kind of return can be gained from social media and marketing and how to discern between hype and real opportunities in 2008. Additionally, we'll talk about using the web to listen, or, as Ad Age's Bob Garfield calls it, "listenomics."
To understand the importance of "listening," consider that marketers' No. 1 growing need is consumer insight, according to a recent Booz Allen Hamilton study. And Danny Sullivan, editor of SearchEngineLand.com and Ad Age Digital columnist will talk about the issues of the day in search.
We hope you leave this conference inspired and full of fresh ideas. That's why we've partnered with Creativity, our sibling title, to unearth some of the best online creative executions from some of the agency and production world's brightest minds. Look for these case studies in the digital shorts scattered throughout the day.