"We don't believe in 'digital marketing,'" Kimberly Clark CMO Clive Sirkin told us in an interview recently, "but we do believe in marketing in a digital world."
That interview, conducted at the Consumer Electronics Show in Las Vegas, gives an apt point of reference, not to mention a pretty cool tagline, for Ad Age Digital 2014.
There is no such thing as "digital marketing" any more. It's about understanding the way technology is changing human behavior and the role of brands in people's lives. That's why we're really pleased to announce that Mr. Sirkin is joining our lineup April 1-2 at Pier 36 in New York City.
It's the 8th year of Ad Age's Digital Conference and if you've ever been to one you know what makes it different. Ad Age has a very broad beachfront in terms of content that lets us follow the money from the advertisers to agencies to the tech and media platforms that engage with consumers.
Unlike the echo chamber of other industry events, Ad Age Digital brings the entire ecosystem under one roof: the buy side, the sell side and the content and technology that makes marketing work.
From the marketing world, we've booked Mr. Sirkin from Kimberly-Clark, Salesforce CMO Lynn Vojvodich, the irrepressible Gary Vaynerchuk and the woman who made Citibank's sponsorship of bike sharing in New York City a reality, Elyssa Gray.
From those inventing the future of media, we're excited to have Vox Media CEO Jim Bankoff, Betaworks CEO John Borthwick, Upworthy co-founder Eli Pariser and Hulu CEO Mike Hopkins, who will give his first public talk since taking over the role.
In addition, we'll enjoy some of the best creative work Madison Avenue has to offer at the 4th annual Viral Video Awards on the night of April 1.
We're going to be adding new speakers and announcing them in the coming weeks, so watch this space and register today at adage.com/digital2014.