NEW YORK (AdAge.com) -- At Ad Age, we're usually focused on whether YouTube can turn itself into a profitable advertising business for Google and a useful one for brands. Today, though, we're appreciating YouTube's role in changing the face of advertising itself.
No more are TV ads simply foisted on the public. Increasingly, brands and agencies are focusing less on what is being skipped on TV and more on creating ads people really want to watch. YouTube is a daily referendum on the world's video, and increasingly ads are part of that mix. Not only to ads build TV-sized audiences on YouTube, these are audiences that actively seek out the content, giving brands incredible engagement with consumers.
So check out our blog post on YouTube's Biz Blog and sit back and enjoy our playlist at YouTube.com.
And for more on the best online-video ads, stop by every Thursday when we, along with video-measurement firm Visible Measures, aggregate the most-watched online spots of the week in the Viral Video Chart; check out our sibling site Creativity, which curates the best creative -- on the web and off; and join us as we award the creators at the Viral Video Awards on April 13 at the Highline Ballroom.