Lenovo's Global Chief Marketing Officer David Roman will kick off the day at Ad Age Digital: San Francisco, addressing the challenges and opportunities presented by the latest patterns and shifts in consumer behaviors as well as the global nature of digital channels.
The event will also feature a series of top marketing execs charting the future of our industry, including Heineken's CMO, Lesya Lysyj; Nokia's head of U.S. marketing, Valerie Buckingham; British Airways' executive VP of the Americas, Simon Talling-Smith; and Hilton Worldwide's VP of digital design and experience, Virginia Suliman.
Attendees will hear how the leading tech players are carving out new opportunities for brands and agencies. Jonathan Alferness, Google's global head of mobile ad products, will speak on what a "mobile-first" future means for brands and the state of Google's mobile ambition. Brad Smallwood, Facebook's head of measurement and insight, will dive into the social network's wealth of data.
And Joel Lunenfeld, Twitter's VP of global brand strategy, will close the event by discussing the nature of "real-time brands."
We'll also hear from startups, entrepreneurs, and VC's pushing the emerging media frontier and opening new doors for marketers. The afternoon tracks will provide a deeper dive into the mobile landscape, YouTube's new premium channels and the online video economy.
Check out the agenda for full details.
Whether you're a brand marketer or technologist, content creator or media buyer, Ad Age Digital's San Francisco event will focus on the important issues shaping your future. Don't miss it.