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ADAGE.COM'S ADVERGAME CHRONICLES

Tracking the Rise of a New Marketing Venue

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NEW YORK (AdAge.com) -- Digital games have reached critical mass as a new mainstream entertainment and advertising medium. Among other things, total sales in 2004 of digital game items in the U.S. exceeded that of Hollywood's national movie box office receipts. Below, we chronologically look back at our major stories about this market-changing genre of interactive entertainment that continues to emerge as an important new marketing venue.

Aug. 16, 2005
GAME MAKERS TURN TO FESTIVAL MARKETING
Companies Under Intense Pressure to Increase Sales and Change Purchasing Patterns
NEW YORK (AdAge.com) -- Because their continued annual sales growth demands they develop a huge audience of enthusiasts motivated to buy new games, game makers are turning to ever larger festival-like events that offer consumers intensive hands-on sampling of their wares
July 28, 2005
FIRST DYNAMIC VIDEO ADS SERVED INTO ONLINE GAMES
Massive Pushes Real-Time Panasonic Spots Into 'Anarchy Online'
NEW YORK (AdAge.com) -- Massive Inc., whose ad serving network for computer games began operating earlier this year, has begun serving its first video ads into the PC game Anarchy Online, according to the company.
July 25, 2005
'GRAND THEFT' FLAP COULD HURT ADVERGAMING BUSINESS
Some Worry Controversy May Scare New Industry's Potential Advertisers
NEW YORK (Adage.com) -- The furor over the "adults only" rating slapped on "Grand Theft Auto: San Andreas" could scare off advertisers that were eyeing the $11.5 billion video-game industry as one of the major emerging advertising media.
June 9, 2005
MITSUBISHI LAUNCHES DIGITAL GAME TO PROMOTE ECLIPSE
'Thrill Ride Challenge' Offers Virtual Races on Roads Around the World
DETROIT (Adage.com) -- Mitsubishi Motors North America next week will launch an online digital game to promote the introduction of its redesigned 2006 Eclipse, a Mitsubishi spokeswoman said. .
May 30, 2005
MICROSOFT HYPES NEW XBOX ADVERGAMING FEATURES
Turning a World of Gaming Into a World of Marketing Opportunities
LOS ANGELES (AdAge.com) -- Microsoft's new Xbox 360 console game system has been engineered to accommodate and advance advergaming concepts as never before and its global audience of gamers will be sold aggressively to marketers when the product hits the stores this fall, according to the company.
May 20, 2005
AXE'S LATEST SEX AD IS A DIGITAL GAME
WildTangent Creates Console-Like 'Pick Up Girls' Game
NEW YORK (AdAge.com) -- Unilever is rolling out a free online "seduction skills" digital game that is to be the centerpiece of the campaign to introduce Axe's new scent, Unlimited, this summer. Built by WildTangent, the advergame project cost more than $1 million.
May 19, 2005
AD AGENCY CREATES NEW XBOX 360 CONSOLE INTERFACE
AKQA Project Marks New Level of Marketing Involvement in Game Production
NEW YORK (AdAge.com) -- In a move that signals the further intrusion of marketing ever deeper into the game-production process, Microsoft retained San Francisco interactive ad agency AKQA to design the console interface for its new Xbox system.
May 19, 2005
GAMESPOT AND NPD LAUNCH NEW MARKET DATA SYSTEM
Tracks Pre- and Post-Sales Game Behavior and Feedback
NEW YORK (AdAge.com) -- The data-collection unit of games news site GameSpot.com has formed a partnership with NPD Group to provide pre- and post-sales data on video and console games.
April 19, 2005
WILDTANGENT AND 24/7 REAL MEDIA SIGN AD-SERVING DEAL
Game Company Lands Jeep for First Commercial Insertions
NEW YORK (AdAge.com) -- Digital game company WildTangent has signed a deal to license 24/7 Real Media’s online ad-serving system that inserts ads into digital games.
April 7, 2005
MEREDITH LAUNCHES ONLINE GAMING SECTIONS FOR WOMEN
Female Gamers Spend More Time Playing on Web Than Men
NEW YORK (AdAge.com) -- In the wake of market research indicating that women are avid online gamers, women's magazine publisher Meredith corp. has launched gaming sections on three of its most widely read Web sites.
March 24, 2005
SONY LAUNCHES NEW PLAYSTATION PORTABLE GAME CONSOLE
Plays Movies but Uses New Non-Standard Disc Format
YORK, Pa. (AdAge.com) -- Sony is launching a marketing blitz for the new PlayStation Portable that goes head-to-head against Nintendo's DS Portable game console.
March 7, 2005
MATTEL'S HOT WHEELS GOES TO HOLLYWOOD
Launches Multifaceted Product-Based Entertainment Campaigns
NEW YORK -- Having already helped Barbie go Hollywood with a series of direct-to-video DVDs, her own American Idol line and a posse of celebrity friends, Mattel is now hoping to do the same for its Hot Wheels brand, targeting young boys. Games will pay a major role.
Jan. 3, 2005
ESPN AND ELECTRONIC ARTS SIGN LONG-TERM INTEGRATION DEAL
EA Gets Exclusive Rights to Produce ESPN Games
NEW YORK (AdAge.com) -- Game giant Electronic Arts has signed a deal with ESPN, locking up exclusive rights to produce ESPN's sports-oriented video games for the next 15 years.
Jan. 3, 2005
TURNING GAME CHARACTERS INTO ON-AIR CELEBRITIES
New 'Video Mod' Concept Mixes Game Heros and Music Videos
NEW YORK (AdAge.com) -- MTV, which revolutionized music marketing with its original mix of rock and video may be about to do it again with its new "Video Mod" concept that mixes animated game characters with music videos.
Dec. 22, 2004
LG BUYS AD SPACE IN ONLINE GAME FOR FOX SHOW
Branded Entertainment Tie-in for '24' Season Opener
NEW YORK (AdAge.com) -- Online gaming publisher WildTangent has launched an Internet game for the season premier of the Fox TV series 24 that features branded product placement by LG Mobile Phones within the game.
Dec. 20, 2004
NIELSEN TO LAUNCH FIRST GAME AD AUDITING SERVICE
Seeks to Establish Standards Comparable to TV, Web or Print Advertising
NEW YORK (AdAge.com) -- In a move that pushes the digital game world closer to being a coherent advertising venue, Nielsen Interactive Entertainment is launching the first in-game ad auditing service.
Nov. 22, 2004
INSIDE MCDONALD'S BRANDED ONLINE-GAME SUCCESS
Pulls National Waves of Players; Promotes Burgers and Game Sales
NEW YORK -- While branded video games are nothing new for mainstream marketers, McDonald's Corp. and WildTangent teamed up to produce a new twist in the promotional concept that netted both companies big returns.
Nov. 22, 2004
NINTENDO LAUNCHES GROUNDBREAKING NEW GAME UNIT
Beats Sony to Market With New Generation Handheld Product
YORK, Pa. (AdAge.com) -- In move that beats rival Sony to the market by months and with the major innovation of dual screens that respond to touch, Nintendo has begun the monster launch of its new niche-defining Nintendo DS handheld game system.
Oct. 18, 2004
CROSS-PLATFORM VIDEO GAME AD-SERVING NETWORK LAUNCHES
Massive Inc. Plans to Unify Online Game World for Advertisers
LOS ANGELES (AdAge.com) -- In a move that could open a new vista of possibilities for advertisers, New York-based Massive Inc. today announces the launch of the first ad-serving network for video games.
Oct. 11, 2004
NEW 'SIMS 2' GAME RELEASE DRAWS LARGE FEMALE AUDIENCE
1 Million Units Sold in First 10 Days
NEW YORK (AdAge.com) -- Electronic Arts' "Sims 2" computer game is off to a skyrocket launch -- selling 1 million units in the first 10 days -- and the company is now recruiting marketers that want to insert their products in front of female gamers.
June 16, 2004
DIGITAL GAMES LURING AWAY MORE TV VIEWERS
But Panel Questions if Advergame Medium Works for Package Goods
NEW YORK (AdAge.com) -- Advertising is increasingly expanding beyond the 30-second TV commercial to games operated via console, online and through wireless devices, said executives at today's AdWatch: Outlook 2004 conference at the Sheraton New York Hotel and Towers here.
June 7, 2004
THE ADULT WOMEN WHO REGULARLY PLAY ONLINE GAMES
And How Advergaming Marketers Like Coke and Chrysler Are Stalking This Demographic
NEW YORK (AdAge.com) -- The surprising number of females over age 40 who spend more than nine hours per week playing online games represent a missed opportunity for advertisers.
May 24, 2004
ADVERGAMING GROWS IN REACH AND POWER
Interactive Video Games Emerge as Major Ad-Supported Mass Medium
YORK, Pa. (AdAge.com) -- Interactive gaming has emerged as a major ad-supported mass medium with the clear potential for reaching large national as well as global audiences.
May 17, 2004
ONLINE 'DECODER CARD' USED TO EXTRACT CONSUMER DATA
430 People a Day Submit Personal Info to Speedway Contest Web Site
NEW YORK (AdAge.com) -- The Michigan International Speedway, in Farmington Hills, Mich., is using an interactive e-decoder for a contest designed mainly to get Nascar fans to tell the Speedway all about themselves so it can expand its advertiser base. Selling tickets is a secondary goal.
April 5, 2004
VIDEO GAME MUSIC CONCERT A WILD SELLOUT
Latest Indicator of New Medium's Potent Penetration
LOS ANGELES (AdAge.com) -- It took less than three days for the show to sell out 2,265 seats at Los Angeles' new Walt Disney Concert Hall, and tickets have popped up on eBay for upward of $500 a pair, with multiple bidders.
March 22, 2004
VIDEO GAMES: THE NEW REALITY OF YOUTH MARKETING
A Geek Subculture Eclipses the Earning Power of Hollywood Movies
LOS ANGELES (AdAge.com) -- With a gross of $9.4 billion, the U.S. video game business has become larger than the movie box office business. There are 100 million gaming consoles in households, 60 million hand-held games and growing numbers of game-enabled cellphones. Video gaming is the country's fastest-growing form of entertainment, and one-third of gamers are women.
Feb. 9, 2004
INTERNET EROSION OF TV VIEWING HABITS DEEPENS
iMedia Conference Gets Preview of UCLA Study Results
BONITA SPRINGS, Fla. (AdAge.com) -- Optimism reared its head vigorously at the iMedia Communications Brand Summit as marketing executives and researchers pointed to signs interactive marketing is gaining traction as a supplement or even alternative to TV advertising.
Jan. 26, 2004
VOLVO AND MICROSOFT XBOX PARTNER ON CAR/GAME PROMOTIONS
New S40 Sedan Featured in 'RalliSport Challenge 2' Video Game
DETROIT (AdAge.com) -- In an effort to attract 20-something and 30-something digital game players, Volvo Cars of North America has entered a co-marketing deal with Microsoft's Xbox and Virgin Group.
Jan. 19, 2004
TV'S MISSING MEN ARE PLAYING GAMES
'Prince of Persia' Trumps 'King of Queens'
CHICAGO (AdAge.com) -- Ever since Nielsen reported young men were missing from prime-time TV viewing, marketers are scrambling to find them. They've been found playing games.
July 28, 2003
TEENS NOW SPEND MORE TIME ONLINE THAN WATCHING TV
New Study Details Media Usage Patterns of First Internet Generation
NEW YORK (AdAge.com) -- Teens and young adults ages 13 to 24 now spend more time every day on the Internet than they do watching TV, according to a new study conducted by Harris Interactive and Teenage Research Unlimited.
May 28, 2002
DIGITAL GAMESCAPES LURE MAJOR MARKETERS
Online Games Are Evolving as Serious Advertising Venue
LOS ANGELES (AdAge.com) -- The curious new world of digital gamescapes is attracting the attention of major marketers as a new kind of mainstream advertising venue, according to Jeff Bell, vice president of marketing communications for DaimlerChrysler Corp.
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