Yahoo Hires Head of North American Sales

Time Inc. Exec Wayne Powers Replaces Joanne Bradford

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NEW YORK (AdAge.com) -- As if to answer critics who continue to hound Yahoo CEO Carol Bartz for an unstable management team, the portal company hired Time Inc. executive Wayne Powers to head up North America sales. He will report to another new hire, Ross Levinsohn, a former News Corp. executive.

Wayne Powers
Wayne Powers
"Wayne is a proven leader and innovator who will bring a wealth of operating expertise and advertiser relationships to Yahoo," Mr. Levinsohn said in a statement. "His record of brand building with advertisers and his focus on driving revenue through creative executions will serve both Yahoo! and Madison Avenue well."

Mr. Powers, who led Time Inc.'s Media Group and helped launch the company's digital arm, will replace Joanne Bradford, who left Yahoo to join Demand Media in March. Since then, outgoing Exec VP Hilary Schneider has headed sales, and delegated authority to several regional sales execs. Mr. Powers will report to Mr. Levinsohn, who starts on Monday.

The Sunnyvale, Calif.-based internet company, which posted flat revenue for the most recent quarter, suffered several executive defections when Mr. . Schneider, Senior VP David Ko and media VP Jimmy Pitaro all announced last month they would be leaving the company, though separately from each other. Mr. Pitaro is moving to Walt Disney, where he will be co-president of its digital arm. Mr. Ko is headed to online gaming network Zynga to manage its mobile efforts.

AllThingsD's Kara Swisher first reported news of Mr. Powers' hire.

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