Curious about Amazon's plans for advertising? Or how about Redbox and Verizon's bid to take on Amazon, Hulu and Netflix in video streaming?For the answers to these questions and more, better mark your calendars: Ad Age's 8th Annual Digital Conference is coming to New York City April 16-17.
Over the years, the stage at Ad Age Digital has seen the rise of a host of new platforms transforming communications, from Facebook to Twitter to Tumblr, part of our mission to bring you what's next first.
This year, we're adding another company that's already a household name and about to disrupt digital advertising: Amazon. VP Lisa Utzschneider will explain Amazon's role in the digital ecosystem, as well as what the world's biggest storefront has planned in the future.
As you'd expect from Ad Age, we'll have a selection of some of the world's most innovative big marketers, including Alexandra Wheeler, Starbucks VP-global digital marketing, former Levi's CMO and now Facebook SVP Rebecca Van Dyck and Vanessa Colella, head of consumer marketing at Citi, and former entrepreneur-in-residence at US Venture Partners. We'll also have the creative who turned Google into a marketing powerhouse, EVP of Google's Creative Lab, Robert Wong.
In addition to the marketers, we'll have the people at the forefront of transforming old media and inventing the new, including Time Inc. CEO Laura Lang, Lerer Ventures partner and former Huffington Post CEO Eric Hippeau, Redbox Instant By Verizon CEO Shawn Stickland and Magid Advisors president Mike Vorhaus.
Startups are playing a key role in he transformation of our industry, so we're excited that Union Square Ventures partner and betaworks co-founder Andy Weismann is joining us along with a host of entrepreneurs and young companies unearthed by Ad Age's startups guru and events manager David Teicher. In what's become a tradition, former Citi analyst Mark Mahaney will give his annual view of where the internet economy is headed.
But Ad Age Digital isn't just about the programming; it's about who you'll run into, which is why we're hosting networking events to supercharge your career, as well as the Viral Video Awards to have a little fun. Think of it as face-to-face Ad Age, where you learn as much from the person you meet as what's happening on stage.
We'll have more speakers and programming to announce -- plus some surprises -- in the coming weeks. Until then, save the dates and register now.