Amazon Changes Terms for Retailers Advertising on Its Site

E-Commerce Giant's Move Appears to Push Brands to Sell on Amazon.com

By Published on .

Amazon is in the business of selling ads on others' sites that point back to Amazon.com, but it's stepping away from the business of selling ads on Amazon.com that link to outside sites.

By October 31, Amazon will stop running so-called "Product Ads" that other retailers can use to promote products on Amazon.com that the e-commerce giant doesn't actually sell on its site, an Amazon spokeswoman confirmed. Marketing Land first reported news of Amazon's move on Tuesday.

Brands were able to use these ads to promote their own sites' product catalogs to people who were browsing similar products on Amazon's site. In place of these Product Ads, Amazon is starting to test new Text Ads that serve the same purpose as its Product Ads but remove the visual imagery that might make them more likely to catch Amazon shoppers' eyes.

While Amazon appears to be offering an olive branch with its Text Ads test, the company appears to be discontinuing Product Ads in order to push more retailers to sell their products on Amazon.

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