NEW YORK (AdAge.com) -- It's always been important to follow the dollars, but never more so than in an economic downturn. On April 7 and 8, the marketing chiefs of two of the four largest ad spenders will offer up their points of view on marketing's current and future path at the annual Ad Age Digital Marketing Conference.
Simon Clift, chief marketing officer of Unilever, and John Stratton, chief marketing officer at Verizon, will join fellow marketers from Best Buy, FedEx, ING Direct, Pizza Hut, Delta, Procter & Gamble and others, as well as online power players such as Sheryl Sandberg, chief operating officer at Facebook, and Joe Rospars, new-media director for Barack Obama's campaign, at the two-day event. Topics will cover mobile, creative, social networks, branded content, search, distribution, venture capital and gaming, and the conference is expected to draw between 400 and 500 industry executives.
The conference serves as both an incubator of the latest ideas and a propagator of the newest industry trends, providing a window into the future of marketing -- teaching, inspiring and ultimately connecting the ad, media and marketing communities.
The conference coincides with Ad Age's second-annual digital issue, which will be published March 30. The issue will include the Ad Age Digital A-List, which recognizes the 10 companies, people, technologies and products that have made the biggest mark on digital media and marketing in the past year. Also featured: the Digital Marketing Guide ("Do You Know Your SMO from Your AJAX?"), in which the Ad Age staff will distill what marketers need to know about the various digital channels, including mobile, gaming, online video, applications and widgets, search, web development, social networks, rich media, e-mail, digital out of home, and interactive TV.