While Arianna Huffington was appointed head of all content after AOL's purchase of The Huffington Post, AOL sales head Jeff Levick will essentially become the publisher for the combined entity, heading up a combined sales staff from both companies. The New York-based company recently saw the departure of head of media David Eun, and as part of this latest reorganization, AOL's head of North American sales, Mark Ellis, will also be leaving.
Jeff Levick, who was just at the Interactive Advertising Bureau conference yesterday, explained the changes in a companywide memo:
"One year ago this week, we decided to innovate the future of brand advertising for the digital world. Last night, our work was recognized by the industry in a meaningful and significant way. The race is on for the next phase of advertising on the internet and we are in that race. We have more to do, but we’re going to do it and do it quickly.
Today, we also wanted to announce a set of changes that will allow us to expand and accelerate our ability to serve our customers on a deeper level. We now have a great suite of products to match our talented team. We also have an expanding base of consumers on some of the best brands on the internet and that represents a very attractive proposition for our customers. The addition of The Huffington Post adds an incredibly talented team of salespeople and journalists to our team and we have the ability to scale all aspects of our business.
I'm very happy to announce that over the next 90 days, we will be integrating The Huffington Post sellers into our regional teams and expanding the roles of three of our star field generals -- Tim Richards, Wendy McGregor, and Tim Castelli. Wendy, Tim, and Tim will lead the sales for AOL and Huffington Post Media Group and report directly to me, moving them into a more central role in AOL's revenue strategies and management. Jim Norton will continue to lead the Advance Sales team but will also be taking on a new role as the VP of product sales, reporting to me. In this role, he will help realize the potential with Mail, AIM, Local, AOL.com and other core product solutions for National and Advance advertisers, serving as a critical 'linchpin' that connects our advertiser opportunities with AOL solutions. Christa Zambardino will continue to lead sales efforts for AOL.com and will report to Jim.
Don Kennedy will also report directly to me, taking our focus on the network to new levels and will continue to build out our network sales organization, working in close partnership with Dave Jacobs and Rob Luenberger.
Finally, Mark Ellis will be leaving the organization. I can't thank Mark enough for all he has done for AOL and for the teams during his time here. He has been a great partner to me and I wish him all the best in his future endeavors.
We will continue to keep you updated on the status of The Huffington Post deal as well as any other organizational announcements. Please feel free to reach out to me with any questions.