NEW YORK (AdAge.com) --
Marketers, technology mavens and internet entrepreneurs will converge on April 13 and 14 at the fourth annual Ad Age Digital Conference in New York to connect the dots between innovation and business results and discuss their views on marketing and where it's headed.
Jim Farley, group VP-global marketing at Ford Motor Co., will join Esther Lee, senior VP of brand marketing and advertising at AT&T; Anne Finucane, global strategy and marketing officer at Bank of America; and Erin Nelson, senior VP and chief marketing officer, Dell to talk about how during critical times in their industries they've tapped technological innovation in their own products and adopted new approaches to communications using digital and social media to tell their stories.
AOL CEO Tim Armstrong will interview Ms. Finucane about what they have in common when it comes to digital content and audiences and discuss how the historic marketer-and-media-company relationship has evolved. Later, Hal Varian, Google's chief economist, will talk about the role data and analysis plays when it comes to experimentation in business decision-making. Search advertising ushered in a new level of data and accountability to digital marketing; now marketers are demanding the same level of accountability for other forms of advertising.
In a highly anticipated talk, Twitter Chief Operating Officer Dick Costolo will talk about how brands can work with Twitter to get their message heard, as well as tap into the trove of real-time consumer data being generated there day-by-day, minute-by-minute. And later, Yahoo's principal research scientist, Duncan Watts, will challenge your notion of influencers.
Ad Age's Digital Conference is the place that connects the marketing, media and technology communities. To that end, speakers like Ben Malbon, founding partner of BBH Labs, Jason Fried, author of 37Signals, and Colleen Decourcy, chief digital officer of TBWA Worldwide, will also touch on what it means to be an ad agency in 2010 -- and what agencies and Silicon Valley can learn from each other. Topics will cover mobile, creative, social networks, branded content, search, distribution and gaming, and the conference is expected to draw more than 500 industry executives.
The two-day event also marks the launch of Ad Age's Viral Video Awards, held in conjunction with Visible Measures and YouTube. The event, held at the Highline Ballroom on April 13, is the official watering hole after the conference's first day.