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Cross-Promotional Deal to Reach Hispanic Web Users

By Published on .

NEW YORK (AdAge.com) -- AOL Time Warner's America Online and Univision Communications announced a strategic content and marketing alliance to help both companies reach more Hispanic Internet users.

America Online will run a Spanish-language TV campaign across the broadcaster's three channels: Univision, cable channel Galavision and Telefutura, the second network Univision is launching in January 2002.

America Online, which phased in a Spanish-language service called AOL Latino this year, will add content from Univision.com, the largest Spanish-language Web site. And Univision.com will feature services like AOL e-mail and AOL Instant Messenger.

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