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BMW Revs Up Online Ads for Motorcycle

New Web Site Feature Commercial From Merkley Newman Harty

By Published on .

DETROIT (AdAge.com) -- BMW of North America's entry-level F 650 CS motorcycle, which went on sale last spring, gets its first major ad support in the form of an online commercial.

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The ad, created by Omnicom Group's Merkley Newman Harty, New York, will run on the new Web site bmwf650cs.com. Banner ads from Merkley will appear on sites targeting young men directing them to the BMW site.

The agency also created a postcard that drops this week to male subscribers of magazines including Men's Journal, Rolling Stone, Outside and National Geographic Adventurer.

Spending was not disclosed.

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