AOL's Bob Lord: Brands' In-House Programmatic Teams Driving Growth

Brands Are Hiring Ad-Tech Talent, Boosting Spending

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AOL should know a thing or two about the forces driving automated ad buying's wild growth. Over the past year, the company's programmatic advertising revenue jumped 44%, helping AOL grow its advertising revenue overall.

The programmatic growth, according to AOL Platforms CEO Bob Lord, is being driven by in-house talent at the brand advertisers themselves. "We're starting to see a faster shift to programmatic advertising than we ever have before because there's a knowledge base within the brand advertiser of what the benefits can be," he told Ad Age in a conversation at AOL headquarters this week.

In the video interview below, Mr. Lord discusses brands increasing programmatic fluency, and how it's helping his company.

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