Brian Wallace Leaving Samsung for Motorola

Heralded Lead Marketer Will Have Similar Role at Google-Owned Company

By Published on .

Google has poached Samsung's now former VP-strategic marketing Brian Wallace to lead marketing at its Motorola division.

While Mr. Wallace would not elaborate on his job change, he confirmed the move via email. AllThingsD's Peter Kafka first reported the story.

Mr. Wallace will likely be tasked with replicating the success he had at Samsung in capturing Android OS market share while stemming declines at Motorola. From the third quarter of 2011 to the third quarter of 2012, Samsung doubled its Android OS market share from 23% to 46%, according to ad-impression data from mobile-advertising platform Millennial Media.

During that same period, Motorola's share was halved, down to 11% in 2012 from 22 % in 2012.

But now Mr. Wallace will have the advantage of working closely with the Android team, as Google finalized its $12.5 billion acquisition of the mobile-phone maker earlier this year.

Mr. Wallace handled digital marketing and offline media, creative and branding for Samsung and was credited for the company's ad campaign that took not-so-subtle swipes at Apple. This spot for the Galaxy S III was the second-most viral ad video of the year, per analytics company Visible Measures.

Mr. Wallace joined Samsung last year after more than a decade at BlackBerry maker Research In Motion.

In this article:
Most Popular