Ex-BuzzFeed Revenue Chief Lands at Will Ferrell's Funny or Die

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Will Ferrell
Will Ferrell

The new ad sales chief at Will Ferrell's Funny or Die comes with a BuzzFeed pedigree.

Andy Wiedlin, BuzzFeed's former chief revenue officer, will serve as interim head of sales at the humor site, which is ending its three-year-old ad-sales agreement with Turner Broadcasting.

"We are proud of the branded content we created together for our advertisers," Funny or Die and Turner said in a joint statement issued Thursday. "Our companies will continue to explore opportunities to collaborate on original content."

The idea to end the agreement was mutual, they said.

The TV network teamed up with the website in 2012, striking an agreement that allowed Turner to bundle digital ad inventory from its TBS and Adult Swim channels with Funny or Die, creating bigger comedy packages to offer advertisers.

Now Funny or Die is bringing its ad-sales in house, where Mr. Wiedlin will help rebuild the team. He comes to the site -- which comedian Will Ferrell co-founded with screenwriters Adam McKay and Chris Henchy in 2007 – just three months after it hired a financial advisor to explore a possible sale.

"We've received unsolicited interest from a number of companies," Funny or Die CEO Dick Glover said in a memo to employees last November. "We are NOT trying to sell Funny or Die, but we thought it wise to engage some experts to help us evaluate the situation. In the meantime, if any of you mistakenly receive a briefcase full of cash, please bring it to my office immediately."

Funny or Die had 5.3 million unique visitors across desktop and mobile devices in January, down 6% from the previous year, according to analytics firm ComScore.

Mr. Wiedlin spent four years at BuzzFeed, where he helped bring in more than $100 million in revenue, before departing at the end of last year. Two weeks ago, BuzzFeed hired Lee Brown, Yahoo's global head of brand partnerships, to succeed Mr. Wiedlin as CRO.

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