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Acquires Relationship Marketing Shop CultureWorx

By Published on .

CHICAGO (AdAge.com) -- Carlson Marketing Group, Minneapolis, continues a 90-day Web-oriented buying spree with the purchase of CultureWorx, a Chicago-based company specializing in employee-relationship marketing.

CultureWorx, which uses Web-based software to help corporations improve sales, enhance their brand image and maximimze their return-on-invesment, will augment Carlson's MyWorkLink, an online suite of programs that helps companies engage employees to create a corporate brand.

Last month, Carlson purchased SalesDriver.com, a Web-enabled sales-incentive program. In October, the marketing services company acquired the technology of beenz.com, an online rewards-based loyalty program.

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