We may never know for sure what Kevin Garnett said to Carmelo Anthony in a bout of trash talking during the Knicks-Celtics matchup last week at Madison Square Garden.
But we do know what the internet thinks he said: "Your wife tastes like Honey Nut Cheerios," referring to Mr. Anthony's wife, La La Anthony.
Mr. Garnett and Celtics coach Doc Rivers have denied this, but regardless of whether it's true or false, it drove a lot of Twitter mentions for Cheerios last week, which was up 122,000 comments over its average, good for No. 1 on this week's Brand Chatter Chart.
Cheerios also has TV ads airing, but those had little impact in social, according to social-measurement firm Bluefin Labs. Most of the comments are connected to the feud, not the ads.
Ms. Antony certainly noticed and took credit, tweeting to her more than 2 million followers:
Not for nothing,but we ALL deserve a check or some free cereal 4all the publicity we've given Honey Nut Cheerios! LOL #cantbelieveeverything— LA LA(@lala) January 11, 2013
MORE STORIES FROM THIS ISSUE
- Abacus Deal Is Quaint in Today's Data Era
- How Beats' Omar Johnson Infuses a Hot Music Brand With CPG Wisdom
- China's New Leaders No Threat to Ads
- Food Ad Budgets Won't Go Down as Prices Tick up -- at Least in Short Term
- Social Networks Aim to Land More Super Bowl Ad Dollars
- Solving the Content Creation Conundrum
- Multinationals Rush to Global Planning
- Why Marketers Shouldn't Be Afraid of C-Word
- At CES, a View From the Future
- Flu Gives Reckitt, Johnson & Johnson a Shot in the Arm