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CBS Acquires WallStrip

Irreverent Daily Web Show Brings Original Production Savvy

By Published on .

NEW YORK (AdAge.com) -- Further evidence of the web as hit maker: CBS this morning validated recent rumors by acquiring WallStrip, the daily web show devoted to irreverent stock news. WallStrip announced the acquisition this morning on its show.
Much of Wallstrip's success is credited to host Lindsay Campbell.
Much of Wallstrip's success is credited to host Lindsay Campbell.

The six-month-old program attracts a predominantly male audience interested in the financial industry and has syndication deals with YouTube, Veoh, Blip.tv, iTunes, Yahoo! Podcasts, Google Finance, TheStreet.com, AOL Uncut, vSocial and Revver.

Much of its success is credited to host Lindsay Campbell, who has drawn comparisons to former Rocketboom host Amanda Congdon. Ms. Congdon was picked up last year by ABC News to produce original web content. Ms. Campbell will continue to host the program, and WallStrip producers Adam Elend and Jeff Marks will produce original web video for CBS. Creator Howard Lindzon will become a consultant for the network.

'An audience company'
"As CBS evolves from a content company into an audience company, we need to build a team of talented web producers who 'get' the growing online demand," said CBS Interactive President and acquisition veteran Quincy Smith in a release announcing the deal.

Mr. Smith has said he is interested in two types of acquisitions: those that bring new content to CBS and those that bring the company big online reach.

"Look for CBS to get in the game, like Fox, iVillage," he said last month at a conference organized by PaidContent.org. "You should expect us to make a statement there, and you should expect that sooner rather than later."
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