CBS Interactive CMO Keane Leaves in Wake of Merger

Many Duties to Be Assumed by CNET's Mickey Wilson

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NEW YORK ( -- Patrick Keane, exec VP-chief marketing officer of CBS Interactive, has left the company, and many of his responsibilities have been assigned to a CNET executive, senior VP-marketing Mickey Wilson.

Patrick Keane
Patrick Keane
Mr. Keane's departure comes as the result of the merger of CBS Interactive with CNET, a process that began in June, a spokesperson said. After the acquisition, Mr. Keane and Ms. Wilson were to have collaborated on integrating sales structures for the merged companies.

Mr. Keane was the former head of advertising sales strategy for Google before joining CBS Interactive in February 2007. At CBS, he also led online-sales efforts for CBS's Audience Network, which distributes video across dozens of websites, and CBS's March Madness online.

News of his departure was broken by the Wall Street Journal-owned blog AllThingsD.

Ms. Wilson, who was Mr. Keane's counterpart at CNET, is an eight-year veteran of the company. A CBS insider said that Mr. Keane remains under contract with CBS but hadn't been in the office for a month.

The $1.8 billion acquisition of CNET by CBS last May has resulted in remarkably few staff cuts, a testament to how little overlap there was between the two companies.

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