CBS Interactive Cuts Staff

Combines Online News With CNET

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NEW YORK (AdAge.com) -- CBS Interactive is making an undisclosed number of staff cuts this week across all divisions as it continues the integration of CNET, acquired in a $1.8 billion deal in May.

A spokesman declined to give a number of job reductions, but confirmed that news personnel at CBSNews.com and News.com would be affected. Both CBSNews.com, as well as CNET's News.com, CNET.com and Download.com are overseen by former CNET exec Joe Gillespie.

In a statement, CBS said the moves "further the combination of several portions of the division into unified groups oriented around similar content ... and also result in reduction in certain areas that are now duplicated in the new organization structure."

Few departures so far
The merger has resulted in relatively few layoffs and executive departures so far. Last month former CBS Interactive CMO Patrick Keane left the company, and many of his responsibilities were assigned to a CNET marketing exec, Mickey Wilson.

During the first part of the integration, much of the administrative infrastructure that CNET maintained as a public company was eliminated. Now, CBS Interactive CEO Quincy Smith is going into the various content "verticals" to identify overlap.

CBS is reorganizing CBS Interactive and CNET properties into five groups: technology, entertainment, sports, news and business.

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