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NEW YORK (AdAge.com) -- Scott Kurnit, who sold the About.com service he founded to Primedia late last year, has stepped down from his role as CEO of the special-interest site.

He is being replaced by William Day, who had been president-chief operating officer of the Primedia unit. Mr. Kurnit will continue as chairman through the end of the year and will act as an adviser to the unit through 2004, but he is stepping down from the Primedia board.

Mr. Day helped found About with Mr. Kurnit in 1996.

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