Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday will mark the start of the phone's TV campaign and with it, emphasis on the phone's intuitive functionality.
Called "Lazy Phone," the TV ad campaign, from Droga5, highlights the frustrating ways other smarpthones "insist upon themselves" and intrude upon their users' lives, Brian Wallace, Motorola's VP-global brand and product marketing, said in an interview. The ads will premiere on Thursday night and run in "heavy, prime rotation through December," he said.
Debuting the ads online on Monday is an obvious attempt to steal Apple's thunder as Apple is expected to make a high-profile product announcement on Tuesday. We think the spots are pretty funny. Will they sell any phones?