Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Chiclets "Draw your Own"

Published on .

Chiclets are cute enough as far as gum goes, but when a recent campaign anthropomorphized the square, colored candies with strategically placed black lines, the product literally had a new face, and a damn cute one. This viral banner let people draw their own faces, legs and arms onto a red Chiclet, then forward it to friends.

Client: Cadbury Adams Agency: iDeutsch ECD: Ingrid Bernstein VP/ACD: George Decker ACD/CW: Tom Elia AD: Matt Nuzzi Digital Designer: Joe Barrile Flash Designer: Scott Alcid Senior Technical Lead: Mike Nicosia Director of Technology: Edward Szeto

Most Popular
In this article: