We know: It's hard to name a company that somehow optimizes, facilitates, streamlines, or otherwise makes ads cheaper, more effective or better-looking, all as part of an end-to-end cloud-based solution. It can be hard to even describe them. But sometimes we wonder if some of you aren't trying your hardest.
Let's face it, there are a lot of really bad names in ad tech. But let's not just pick on the startups (look at the tortured nomenclature of agency trading desks.) Clearly this is a big, industry problem and the list below really just scratches the surface of it.
So, here's what Ad Age is going to do. If your company's name is voted worst today, an Ad Age reporter is going to call you (please answer) and write the story of how you came up with that name and how it's working for you.
What's your worst name in ad tech? Add your write-in candidates below.