Young & Rubicam, which is selling the New York operations of Brand Dialogue to Luminant, agreed to ask Brand Dialogue clients AT&T Corp., Citigroup, Dr Pepper/7-Up, Pfizer, Philip Morris Cos., Showtime Networks, Sony Corp. and the U.S. Postal Service to stick with Luminant. AT&T was Brand Dialogue's largest customer last year, accounting for 29% of its $7.2 million in revenue.
Luminant's previous names? WebOne, Integrated Interactive, Clarant, Radiant Worldwide Corp. and Clarant Worldwide. The latest name at least won't be confused with Clarent Corp., an Internet phone outfit that went public last month.
Copyright August 1999, Crain Communications Inc.