Clear Channel Outdoor has named Mr. Jacobs chief revenue officer and president of sales for North America. He will report to Clear Channel Outdoor-North America president and COO Suzanne Grimes and manage Clear Channel Outdoor's national ad sales, sales marketing, revenue management and sales operations teams.
"This is the pivotal moment for [out-of-home] as we combine our enduring impact with emerging technology, to help marketers reach an increasingly mobile consumer against the backdrop of a fractured media landscape," said Ms. Grimes in a statement.
The move from running sales on Turner's digital channels like CNN.com, Bleacher Report and the cable network's on-demand video properties to handling billboard and airport signage would appear a drastic shift. However Mr. Jacobs characterized it in a statement as "an incredible opportunity for me to use my experience in digital platforms."
"As Clear Channel Outdoor continues to lead the way in transforming its business into one that maximizes its digital capabilities, it creates huge opportunities for advertisers to plan and buy out-of-home on a national basis," Mr. Jacobs said.
Clear Channel has been on a bit of a hiring tear over the last year. Earlier this week the company's media and entertainment division appointed former MagnaGlobal CEO Tim Spengler president of revenue strategy and content marketing. In July Clear Channel Media and Entertainment hired former CBS Radio exec Greg Strassell to run programming for its 850 radio stations, and two months before that, the division grabbed The Huffington Post's former COO and general manager Brian Kaminsky as EVP-operations. And last December Clear Channel Outdoor hired Ms. Grimes from Reader's Digest Association.
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