A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with a 30-minute sit-down in Mr. Hogan's office led to numerous meetings with clients over the years and, now, a job.
Clear Channel Media and Entertainment has named Mr. Spengler president of content marketing and revenue strategy, a position new to the media giant's radio and live events division.
Mr. Spengler, who was most recently CEO of IPG ' Global division, will spend time with Clear Channel's research and analytics team to determine how it can make Clear Channel's properties -- which span 840 radio stations, digital streaming service iHeartRadio and live-music concerts -- more attractive to advertisers as well as those employees on the content marketing side.
Mr. Spengler will be based in New York City and report to Clear Channel Media and Entertainment chairman and CEO John Hogan. He will work alongside the division's other heads of business: Tim Castelli, who oversees national ad sales; Tom Poleman, who oversees national programming platforms; Tom Schurr, who oversees operations in major markets; and Matt Martin, who oversees operations in regional markets. All report to Mr. Hogan.
"We've got to figure out how we can get brands to get closer to the content," Mr. Spengler said. He said he was drawn to the position because "the media-owner side always intrigued me. This position at the nexus of ad sales and content felt like an amazing place."
"Tim's experience and expertise will help us further create and shape Clear Channel's offering of unmatched media and entertainment assets so that they will be most valuable to advertisers and marketers looking to reach the millions of Americans who listen to our broadcast radio stations and iHeartRadio, watch our TV programming and attend our events every day," Mr. Hogan said in a statement.
Mr. Spengler, who prior to the Magna Global role served as president of Initiative, began his nearly two-decade tenure with Interpublic Group of Cos. when it acquired Initiative predecessor Western Media in 1994. "It's been 20 years. I had given it my 30s and 40s. I learned a lot about the country and met a lot of great clients along the way," he said of his time with IPG.
Earlier this year IPG Mediabrands launched the Magna Consortium with a number of media companies, including Clear Channel, to develop together an integrated programmatic media-buying model.
"This has been a big year for IPG Mediabrands, especially through the growth of MagnaGlobal as a fully diversified and strategic buying unit for all our clients," said IPG Mediabrands global CEO Matt Seiler in a statement. "Tim has been a big part of setting up the team of automation, digital and broadcast expertise, combined with the full buying and negotiating talents across our agencies. With the Magna Consortium established along with Clear Channel and our other major media partners, we look forward to continuing to work with Tim in leading the industry."