COMCAST ACQUIRES AT&T BROADBAND

Deal Valued at $47 Billion

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NEW YORK (AdAge.com) -- As was widely expected, AT&T Corp. chose Comcast Corp. to acquire its cable unit AT&T Broadband.

Comcast beat out AOL Time Warner and Cox Communications in the deal valued at $47 billion.

The combined entity, which will be called AT&T Comcast, will have 21 million customers and be based in Philadelphia, Comcast's headquarters.

AT&T Chairman C. Michael Armstrong will serve as chairman, while Comcast President Brian Roberts will be chief executive. Mr. Armstrong will remain chairman and chief executive of AT&T Corp. until the merger closes, sometime in mid-2002.

In winning the contest for AT&T Broadband, Comcast will assume about $25 billion in debt.

T.S. Kelley, director and principal media analyst, Neilsen/NetRatings, said the merger is "not very fruitful in the short-term. It will be very challenging, but the opportunity is great several years from now."

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