COOLSAVINGS LAUNCHES DIRECT-MAIL SERVICE

Departure From Web, E-mail Incentives

By Published on .

NEW YORK (AdAge.com) -- As proof that postal mail is not dead, CoolSavings is launching a new direct-mail service.

CoolSavings said that by using the new feature, dubbed "Mailboxes & In-boxes," marketers -- who previously

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relied on the Chicago-based company to create Web and e-mail incentives for their online and offline stores -- can target its 5.8 million registered members through the mail.

CoolSavings signed on Response Media Products, Atlanta, to manage the list for its direct-mail offering, which allows marketers to create targeted, integrated e-mail and paper mail campaigns using the demographic, behavioral and attitudinal information gathered from CoolSavings members with their permission.

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