The Dave & Buster's restaurant chain deleted a tweet Tuesday in under an hour, after a joke designed to get in on the #TacoTuesday hashtag misfired.
The joke at 1:01 p.m. -- "'I hate tacos' said no Juan ever #TacoTuesday #DaveandBusters" -- was pretty clearly going to provoke complaints, and did. "Delete your account @DaveandBusters," responded one Twitter user.
"Is the Frito Bandito your social media intern?" asked another.
Maybe the offense was deliberate. Suddenly Twitter was talking about Dave & Buster's, and wondering if it serves tacos. (It doesn't appear to.) But by 1:45 p.m., the original tweet was gone.
CMO Sean Gleason and a spokeswoman at Dave & Buster's Entertainment did not respond to voicemails left seeking comment before the tweet disappeared.
UPDATE: Dave & Buster's has apologized.
We sincerely apologize for the tweet that went out today our intention was never to offend anyone please accept our apology— Dave & Buster's (@DaveandBusters) November 18, 2014