Dave & Buster's Deletes Tweet About Guys Named Juan Loving Tacos

Racial Humor, Marketing and Twitter. What Could Go Wrong?

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The Dave & Buster's restaurant chain deleted a tweet Tuesday in under an hour, after a joke designed to get in on the #TacoTuesday hashtag misfired.

The joke at 1:01 p.m. -- "'I hate tacos' said no Juan ever #TacoTuesday #DaveandBusters" -- was pretty clearly going to provoke complaints, and did. "Delete your account @DaveandBusters," responded one Twitter user.

"Is the Frito Bandito your social media intern?" asked another.

Maybe the offense was deliberate. Suddenly Twitter was talking about Dave & Buster's, and wondering if it serves tacos. (It doesn't appear to.) But by 1:45 p.m., the original tweet was gone.

CMO Sean Gleason and a spokeswoman at Dave & Buster's Entertainment did not respond to voicemails left seeking comment before the tweet disappeared.

UPDATE: Dave & Buster's has apologized.

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