NEW YORK (AdAge.com) -- Jean-Philippe Maheu has been tapped to lead Publicis Modem as worldwide CEO. Mr. Maheu, formerly Ogilvy North America's chief digital officer, will now report to Publicis Worldwide Chief Operating Officer Richard Pinder.
Mr. Maheu comes to the Publicis Groupe digital shop with a long digital history. He served as CEO of Razorfish for six years, before the agency was sold to aQuantive, which was ultimately acquired by Microsoft. Razorfish is now a part of Publicis Groupe. More recently, he led digital strategy for WPP's Oglivy & Mather for all agency brands, from advertising to PR to health care.
Mr. Maheu replaces Publicis Modem President-CEO Martin Reidy, who left the agency in September to become Meredith Corp.'s head of integrated marketing.
"Essentially Modem has been successful finding its own clients under Reidy," Mr. Pinder told Ad Age. "JP will be introducing Publicis' 18 major advertising clients around the world to Modem."
Publicis Modem, with 40 offices globally, sits under the Publicis Worldwide agency umbrella and is focused on digital creative, while Publicis siblings Razorfish and Digitas focus on technology and customer-relationship management, respectively.
"We have made a commitment to derive 30% of revenue from digital communications by 2012," Mr. Pinder said in a statement announcing the hire. "With [Mr. Maheu's] Latin roots and U.S. experience, he will be a very valuable addition to our leadership."
In 2008, Publicis Modem, with its direct marketing arm Dialog, posted more than $39 million in revenue, and claims double-digit growth for 2009. Recent wins include a $150 million chunk of Hewlett-Packard's Europe, Middle East and Asia business, PayPal's global digital account and Citibank and Hasbro in the US.