Australian paper company Double A followed up a racy television commercial with an online game that shows how to properly use their product and have fun doing it. In the spot, an office assistant named Skye climbs on top of the copier and accidentally hits the button, copying up her skirt. When the office creep likes it a little too much, she smacks him with a ream of paper. In the game, a player- controlling Skye- must fill the copiers, fax machines and printers on the floor while avoiding the creepy guy from sales. Banner ads leading to the site read, "Need to escape your workplace?" Mod design and a fun track complete the gaming process. Who knew averting sexual harassment could be fun?
Client: Double A Paper Agency: channel:one group CD: Ashadi Hopper CW: Louise Hawson