Barry Salzman's Unit Took Financial Beating in Third Quarter

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CHICAGO ( -- Barry Salzman, president of global media at DoubleClick, will leave the New York-based online ad services company Dec. 1, a spokesman confirmed.

Jeffrey Silverman, previously vice president of corporate sales and account management in charge of cross-selling DoubleClick's various media, research, technology and e-mail products, will take over as vice president and general manager of U.S. media. The European media division will continue to be run by Stephane Cordier. Messrs. Silverman and Cordier will report to DoubleClick CEO Kevin Ryan.

Media unit hit hard
The company's global media unit was the hardest hit in the third quarter, reporting a 65% revenue drop to $22.2 million, compared with the year-earlier period.

Responding to speculation that the company's media business might cease operations, the spokesman said the "U.S. media division will continue," adding that Mr. Salzman resigned for "personal reasons and to pursue opportunities."

Mr. Salzman will continue to act as a strategic consultant to DoubleClick after he steps down next month, the spokesman said.

DoubleClick's total net loss for the third quarter was $103.5 million, up from a loss of $10.7 million for the same period last year. Third-quarter revenue was $92.7 million.

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