DoubleClick's net revenue fell 27.3% in the fourth quarter to $96.1 million and dropped 19.8% for the year to $405.6 million. The company anticipates total 2002 net revenue to be between $330 million and $400 million.
Its global media unit was hit hardest, with full-year revenue falling 49% to $129.3 million and fourth-quarter revenue off 55% to $27.1 million.
Tech unit sees gains
DoubleClick's technology division, which includes its e-mail marketing business, fared best, with a boost in net revenue
DoubleClick expects the bulk of its 2002 revenue to come from its tech business, with about 15% coming from e-mail services and 47% from ad management. The company predicts its data division to earn 22% and media services the remaining 16%.