DOUBLECLICK REPORTS 2001 NET LOSSES OF $265 MILLION

But E-mail Marketing Business Shows Net Revenue Gain

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CHICAGO (AdAge.com) -- DoubleClick reported full-year net losses of $265.8 million, a 70% increase over 2000 losses of $155.9 million. In the fourth quarter, however, the online advertising services company cut losses to $64 million, a 38.8% fall from the $104.7 million loss in the same period the year earlier.

DoubleClick's net revenue fell 27.3% in the fourth quarter to $96.1 million and dropped 19.8% for the year to $405.6 million. The company anticipates total 2002 net revenue to be between $330 million and $400 million.

Its global media unit was hit hardest, with full-year revenue falling 49% to $129.3 million and fourth-quarter revenue off 55% to $27.1 million.

Tech unit sees gains
DoubleClick's technology division, which includes its e-mail marketing business, fared best, with a boost in net revenue

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for 2001 to $207 million from $203.4 million the year earlier. In the fourth quarter, however, the unit saw net revenue fall slightly to $51.7 million from $61.4 million in the fourth-quarter 2000.

DoubleClick expects the bulk of its 2002 revenue to come from its tech business, with about 15% coming from e-mail services and 47% from ad management. The company predicts its data division to earn 22% and media services the remaining 16%.

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